We’re a diverse and multidisciplinary team that comes to your project with the ability to think big picture, develop strong concepts, consider the specific needs of your visitor, and create compelling visuals in a 3D environment.

Your success is our success.

W3 is led by two partners—Danna de Groot and Margot McLaren—who together have more than 35 years of experience as designers responsible for delivering successful projects.

Danna de Groot, B. Arch, MRAIC
Creative Director

Danna Maria de Groot holds a professional degree in architecture and is a member of the Royal Architectural Institute of Canada. She has over 23 years of experience in architecture and exhibit design. Over the years, Danna has been sought out by various clients and partners to create unique concepts and design many well-known venues. She is driven to be the best in her field, and maintains the highest level of creativity and professionalism on each and every project.

Margot McLaren, CGD
Director of Operations

A visual thinker, storyteller, and problem solver, Margot has been in the business for over 15 years specializing in the design and management of graphics for 3D environments. Margot’s project management expertise is as extensive as her design skills—she can wield spreadsheets, crunch numbers, and produce schedules and budgets with ease. She feels a tremendous sense of satisfaction in seeing an exhibit come to life, having her work be part of telling an important story, and giving visitors an experience they won’t soon forget. It’s what motivates her to give her best on every project.